Audience Demographics

Discover more about this hard-to-find, NICHE poultry market.

Is this your target?

  • 71% live in a rural area – but the urban continues to increase
  • 89% raise chickens for eggs and 33% raise for companionship
  • Average land ownership of 5 acres

Your future clients await…

  • 56% of readers plan to purchase online within the next year.
  • 29% spend on average $3000 a year on their backyard flock.
  • 57% are still in the active workforce and have a disposable income